SEO Services is one of the highly discussed topics all around the world. It becomes relatively difficult to explain the balance between domain authority, search volume, budget, and brand authority. But, have you ever wondered how to conduct SEO competitive analysis. In this blog post, we will explain to you how to do it. You can also hire a Lead Generation Agency to get the research work done.

So, without wasting much of your time, let’s look at the steps to perform competitive research to perform a great strategy.

Step 1: Keyword Research

The first step in conducting SEO competitive analysis is identifying the keywords that your company can potentially rank for. It becomes difficult to compete with the other brands in the same niche as their brand authority and budget is comparatively higher.

Instead, you should find a niche in this highly competitive market that is effortless to rank for. You can use the Mindmapping tool to keep your keyword concept and buckets organized.

Step 2: Recognize Your Top Competition

After preparing a comprehensive list of keywords, type these keywords on Google one at a time and take a note of the sites in the Top 10. An Expert Digital Internet Marketing can otherwise help you to identify your competitors. Now, you have to look at the websites that are ranking for most of the keywords. It is your list of competitors. SEMRush is a great tool to determine the keywords your competition is ranking for and the organic traffic they are gathering on their website.

Step 3: Analyze Your Competition

With the list of your competitors in hand, it’s time to dig deeper into their profile. Initiate the work by taking out general metrics through Lead Generation Agency. You should make a list of Domain Authority, Link Velocity, Social Shares, Inbound Links, Domain Age, and many more about your competitor. LinkResearchTools offer a great tool named Juice Tool that helps to take out the general metrics of the competitors. Now, look into their backlink profile through the following ways:

  • Download their backlink profile using Ahrefs.
  • Inspect their Topical Authority.
  • Initiate the average of the industry.

Step 4: Social Media And Content Audit

Now that you have gained an in-depth knowledge of your competitor’s profile and their backlinks, you have to look at their SEO Services content marketing and social media strategy. What is their probability of sharing content updates? What is their ratio of engagement?

You can even scrutinize their blog, Facebook, LinkedIn, Twitter, and Pinterest accounts. It is very helpful in determining your activity in terms of creating and sharing your content.

Step 5: Ascertain Your Obstacle To Entry And Strategy

After a thorough examination of the competitor, it’s time to devise your strategy based on the research.

Firstly, you need to discover the requirement of links to rank up in the search results. Next, you need to determine how many links you will require based on the topical categories. Finally, you need to devise an Expert Digital Internet Marketing strategy of how much content you will post.