Monograms first became popular in the 19th century and never stopped flourishing. Some monograms are noticeable worldwide, such as those of luxury fashion brands like Louis Vuitton, Chanel, Gucci, etc. Monograms were one of the most popular trends in the fashion industry in 2021. Before getting a design service to create one for your business, do you know why we use them? And what the design process is like?
Why Are Monograms So Popular?
Monograms aren’t just initials done up fancy – they have sentimental value and a deeper connection to a business. They aren’t just for towels; you’ll see them on nearly everything from wedding invitations to company branding. It uses letters in a way that is clever, unique, aesthetically pleasing, and makes sense. Monograms have made a place for themselves in the visual culture and digital design.
Monogram Design Process
Whether a professional design service makes it or you try your hand at it, it’s important to understand the process of this elegant identity solution.
1. Define The Purpose
Every design project begins by defining its purpose. It’s important to first understand the goals for a seamless process and the best results. This is easy to do by asking a few questions:
- What does the brand do?
- Who is the target audience?
- What does the brand want its audience to see it as?
- What feelings are they trying to evoke?
Your monogram must be true to your brand. About 88% of people look for authenticity in businesses, and a monogram like a logo will be all over your marketing material.
2. Choose Your Letters
Monograms take letters from names, but they don’t need to have all the letters. If your business name is 7 to 8 words long, you don’t need to add all of them in the morning. For example, “Jim & Sons’ Classic Car Repair and Repainting Services” will probably be better with a monogram like J&S Classics instead of J.S.C.C.R.R.S. No one will remember that, and it doesn’t sound all the appealing either. You can also get creative here and take a unique approach. For example, the manufacturing company Minnesota Mining and Manufacturing has a monogram that has the letter “3M”. If you want to get creative and don’t know how to do it right, hire a reliable design service for help.
3. Pick the Design
Once you have the purpose of your monogram and the letter you want, it’s time to focus on the design. Here, you can give creative control to design services, explain what you’d like to see, and let them do their work. Or you can take a more hands-on approach and use inspiration from other brands and competitors. Try looking at different letterforms and make various combinations to see which one works best. Keep the message you want to convey in your mind for the design.
It’s important that the design matches the brand and be visually appealing. Studies have found that people retain 65% of visual information and can retain very little written information. This process will include working on combinations, linework, kerning, and styling to create one final clean and polished monogram.
4. Select The Colors
Colors are extremely important when designing, well, anything really. According to research, colors can evoke strong emotions in people. This is why you don’t want to pick a color that puts people off; instead, look for the perfect one that represents your brand and induces the emotions you want people to have when they look at it.
If you already have your brand colors, make sure the monogram’s color palette works well with it. If you haven’t, you can pick colors that will work for the brand and show off the monogram design.
Professional design services first draft a monogram on a white-on-black version. They’ll check negative spaces and ensure that the monogram retains its proportions at different sizes. Lastly, the designers will finesse the logo and add color.
5. Test Your Monogram
Whether it’s a label design, a logo design, or a monogram design, it’s important to check how it holds up in the real world. Does the identity design fit your purpose? The best way to find the answer to that is to make a mockup and visualize what it would look like. It will also show the monogram in the best light.
Top Professional Design Services in Miami
You’ll need affordable quality design services for a monogram that’s memorable and stands out. Try The Netmen Corp. for professional design services in Miami. They are a one-stop shop for design needs. The team of business specialists, web designers and graphic designers offers personalized service and custom design. They ensure that their clients are 100% satisfied with their work. They offer packaging design, NFT illustrations, label design, etc. Contact them for their combo packages or more information on their website.
