Guest blogging can be an effective way to build backlinks and increase exposure for your brand or website.
However, it’s important to choose the right websites to guest blog on in order to maximize the impact of your efforts.
Guest blogging on a low-quality or irrelevant website can harm your reputation and even hurt your search engine ranking if the website is deemed spammy or penalized by search engines.
Therefore, it’s important to choose websites that are relevant to your industry, have a good reputation, and a sizable and engaged audience.
Bleen is a directory, where you can find businesses and free guest posting sites to consider.
How to choose ideal guest blogging websites?
Here are some steps to help you choose the right guest blogging websites:
1. Determine your goals
Before you start looking for guest blogging opportunities, you should first determine your goals.
Are you looking to increase your website’s traffic, build your brand’s authority, or generate backlinks? Your goals will help you identify the right websites to target.
2. Research relevant websites
Once you’ve identified your goals, you should start researching blogs and websites on Bleen. They have to be relevant to your niche or industry.
Look for websites that publish high-quality content and have a significant following. You can use tools like Google search, social media, and blog directories to find relevant websites.
3. Check the website’s audience
Before reaching out to a website to request a guest blogging opportunity, you should check their audience.
Look for websites that have a similar target audience to your own. You can also use tools like Alexa or SimilarWeb to check the website’s demographics, traffic, and engagement.
4. Review their guest blogging guidelines
Most websites that accept guest posts will have specific guidelines that you need to follow. Review these guidelines carefully to make sure your content meets their requirements.
Some common guidelines may include word count, content topics, formatting, and submission process.
5. Check the website’s authority
The authority of a website is an important factor to consider when choosing a guest blogging website.
You can check a website’s authority by using tools like Moz or Ahrefs. Look for websites with a high domain authority (DA) or page authority (PA) score.
6. Look for engagement
In addition to checking a website’s authority, you should also look for engagement. Look for websites that have a high level of engagement, such as comments, shares, and social media followers.
This will help ensure that your guest post gets seen by a wider audience.
7. Build a relationship
Finally, it’s important to build a relationship with the website owner or editor. Reach out to them and introduce yourself, share your ideas for guest posts, and ask for feedback.
This will help establish a relationship and increase the chances of your guest post being accepted.
The choice of websites or blog to post your content on definitely matters when it comes to guest blogging as a marketing tool.
Guest blogging on a reputable and relevant guest posting website like Bleen can increase your exposure to a larger audience and help you build your authority in your industry.
It can also drive more traffic to your own website and improve your search engine ranking.
