The term micro content refers to content that can be consumed within 10-30 seconds.

There are many types of content, such as written copy, images, and videos. Let’s explore why micro content development is so important, and how to create it well.

What is micro content?

A micro content is a piece of content that gives context to your user interface. Micro content consists of bits of information that answer specific questions or leave the searcher wanting more. You can take the help of a SEO Company in the UK for such services. Micro content includes the following:

  • Short video clips
  • Graphs or tables
  • Infographics
  • Images
  • Memes
  • Email subjects
  • Email copy
  • Short text blurbs
  • Short listicles
  • Webpage titles
  • Featured Snippets (Google)
  • Section headers
  • Navigation text

Why create micro content?

The average reader’s attention span today is only eight seconds. There’s no comparison between that and a goldfish’s behavior. In general, people spend much less time reading and paying attention to longer-form content. Micro content demonstrates value

Your target audience is more likely to click-through to view your content if you use less space to tell them about it. Your micro content demonstrates the value of what you have to say/offer and increases the chance of people reading your long-form content, clicking on your website, or reading past your email subject line.

Micro content is apt for social media

Micro content can be used by brands to capture the attention of their audiences on social media. Social media micro content includes:

  • Shareable one-liners
  • Statistics
  • Infographics
  • Memes
  • Gifs
  • Custom illustrations
  • Videos

By using micro content, you can find creative ways to interact with your audience on social media and beyond. You can use micro content to hook your visitors, whether you’re creating 10-second video clips or promoting your larger assets. Using Micro Content, you can share snippets of your campaign over social media, with links to downloadable assets. It will continue to be important for companies that rely on social media to make sales to create scannable, micro content. It is especially important for social media platforms such as Twitter, Instagram, and Facebook.

Micro content boosts UX

Your software will look like a random array of UI components without micro content. As users navigate your site, micro content lets them know where they are and what they’re doing. Micro content that is clear and easy to understand is the key to great UX.

How do I create great micro content?

Make it easy to scan

Your content should be easy to read and understand at a glance. You’ve failed if the user has to read your micro content twice. The content should be as short as possible without sacrificing clarity in order to be scannable.

Be clear and concise

This is why micro content is so effective because it gives you the most value for your time. As an example, Google’s Featured Snippets provide the most comprehensive answers to search queries, but they leave searchers wanting more. By using clear and concise micro content, businesses can lead their audience deeper into their funnel, inspiring them to learn more about their products/services.

Long-form is still short

Compared to micro content, long-form writing is still short. Consider writing 2-3 brief sentences in your header, for example. Remove one by crossing it out.

Write in the active voice

Always construct your micro content in an active manner, not in a passive one. An active, confident tone is what will compel your audience to take action with your micro content, whether it’s an email open, click-through, or response to a CTA.

Use real language

Your micro content will be more relatable if you use real language and a conversational tone. Your goal should be to use friendly, descriptive language that clearly answers user questions. It is actually better to use contractions such as “won’t” and “can’t” when searching for information. Customer loyalty is increased when real language is used to build trust.